Ford Mustang Navigation
August 4th, 2010
What Is A Sales Page And Why They Are So Important
What is a Sales Page on a Website or Blog?
Web innovators are taking on a whole new concept for selling products and services on the web today. What they are doing differently is creating a single point of contact for a product or service with a very narrow focus on that one specific item only. Unlike a traditional website that often details many different products and often requires a great deal of hunt and seek to find what you are looking for, especially in very broad and diverse websites, a sales page has everything that you need to know on one single page.
The sales page concept has some huge benefits over conventional websites in some instances like:
A. The ability to have customized keywords
Stop and think for a moment how diluted keyword assignments can become for a new website selling auto parts. Depending on the products that one intends to sell, one would have to first find your site out of all the competing sites that sell auto parts. If you are lucky enough for them to find your specific site with a keyword search, they would then need to navigate to a primary section on the site like mufflers, then to mufflers for Ford’s, then to mufflers for Mustangs, and they would finally arrive at what they’re looking for. With a sales page, one can establish specifically for mufflers for a Ford Mustang a keyword designation like “Ford Mustang mufflers” and improve the chance that the sales page will rank much higher on the search engines.
Being able to customize a sales page with very specific keywords will significantly improve the number of “motivated buyers” that will visit this page and greatly improve your changes of closing a sale.
B. The ability to have a customized web address
Many people still avoid using the major search engines and just type whatever they’re looking for into the web address block. If they type in “fordmustangmuffler” will they find your site at the top of the search engine list? They will if you go out and get the web address “www.fordmustangmuffler.com” or “www.fordmustangmuffler.net” because as of this writing both of these web addresses are unassigned. If one is willing to pay the low fee associated with a very specific .com or .net web address and tie it directly to their sales page, a potential customer will be taken directly to your sales page or at least the address will be at the top of every search result for that string put into the web address box. Some companies offer free domain names with other extensions so what does one have to lose by giving a highly directed sales page with a specific web address a try?
In the example above one can only imagine where their new website will rank if they are relying on being found with a keyword string of “auto parts” when a Google search for “auto parts” has about 231,000,000 results. With a keyword assignment of “auto parts” one will be a needle in the haystack fighting the big dogs with lots of advertising money and solid content polished over the years to make sure that they are ranking high. Or you can be smart and follow the lead of the web innovators and go down the path of specialized sales pages and custom web addresses.
The above information details two of the many benefits of creating a sales page, so one is advised to further research this exciting option. More details on how to create specific sales pages to increase your web sales can be found below.
About the Author
These exciting concepts have been proven to be very effective in increasing website conversions over the traditional homepage concept. Kevin Stacey is an expert on sales page strategy and you can learn more in detail on how to create these types of pages for your website by reading his blogpost “What is a sales page“.
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